Hey everybody and welcome to the trending in video blog brought to you by Best Made Videos®. Best Made Videos® is a Seattle-based live event videography company who also focuses on wedding videography and live streaming coverage, and this is our weekly video marketing blog, where we're keeping you up to date on all the latest tips and trends in the world of video production and videography, video editing, and more! Today we are looking at a digital marketing article, brought to us from AZBigMedia, and they are talking all about the top digital video marketing trends of 2020.
The article begins as you probably already know, digital video marketing trends are continually evolving over time. Businesses are continually looking for new and different ways to stay in front of their competitors and to attract new clients, you cannot run a successful video production business without the following trends, and that is why you have to follow and implement them into your own campaigns in order to find success. Sure, many of video trends from previous years are still active, but you need to make sure you use everything you can at your disposal or else. You will find yourselves falling behind your competitors. So if you don't know what to do, they are going to break down some of the latest video trends to follow in 2020.
The first one is shoppable video posts, business owners around the world have been trying to get into social media and attract followers to make purchases in their online stores. They've tried all sorts of different video promotions and giveaways, but the results were just not good enough. For most today, you are able to increase the direct sales on your social media by making shoppable social media video posts. The practice was first implemented on Instagram, and it seemed to have a positive effect as more and more businesses are coming onboard. Instead of bringing shoppers to your products, the idea is to bring the products via video directly to the shoppers. You can link your online store directly to each. video posts, and every time someone clicks on it, he or she is redirected to your website.
Number two is the use of micro video influencers, video influencers can help you promote your service or product faster than you might ever possibly think. Many large companies around the world are using video influencers to spread the word about their offers, and that makes asking for this favor quite expensive. In fact, maybe small and medium businesses cannot afford to pay top video influencers, so they usually quit before they even start trying. Since you can't compete with multinational corporations, you should stick to small and medium sized video influencers. These are sometimes also known as micro influencers and they're becoming a massive hit in the video marketing world. In 2020, micro influencers are not very expensive and their fan base is just large enough to help you increase the sales of your products and grow your brand identity with a new audience via video.
The third video marketing trend they're talking about is direct messaging and they note that a private approach is sometimes the most effective way of attracting new customers. Businesses have started using personalized direct messaging services recently, and the practice has proved to be very useful. You must use everything at your disposal to reach as many customers as possible, and that includes sending direct messages through Facebook, messenger, WhatsApp, etc, and with those private messages, you are also able to include video, which is going to help drive the call for a sales to your client base. The direct messaging method allows you to directly contact people through media that they already know and use every day. You can address complaints, take orders, or just get to know your customer base better.
The next one they're talking about is sentiment analysis, and they note that we as humans are always trying to figure out the way that other people are thinking. Even after thousands of years however, most of us can't understand what anyone else is thinking at any given time. This is quickly changing since the invention of machine learning, and there's a new practice that's called social listening. It's the ability to make predictions based on the analysis of users. Since most online posts and reviews are not direct or clear, finding out the truth isn't necessarily easy. However, this sort of sentiment analysis allows companies to recheck all of the customers' reactions and that helps them gain valuable insights. You'll need a set of data collecting tools to extract the various data from the posts of your client, and that will give you an overview of what they're thinking about your product or service. You can take this collected data and you can help improve the videos and other offerings that you are making and create better sales strategies as well as video marketing campaigns.
The next one we're talking about is vlogging, which is also known as a video blogging. Since many platforms other than YouTube are allowing you to post and create video material, video blogging is definitely a trend worth considering. They don't necessarily mean tutorial or explain their videos when talking about video blogs, your video blog should be direct and personal. You should address your viewers directly and show them that you care about what they're thinking. You are able to live stream video events with limited access. You can use to show your users how your business operates and how you have fun at your workplace. You can use videos to give your viewers exclusive behind the scenes content, and then get creative with your video. They recommend starting with this video marketing trend while it is still in its infancy and your videos could become super popular next year.
The last one that we're talking about on the subject of video marketing trends is machine learning and augmented reality, and that's also a way that you can optimize your video campaigns for the clients you are trying to reach. All kinds of software can help you figure out where to place ads and can also help you track your conversion rates based on the videos that you are sharing. You can also use these analytics to find the right target video audience, instead of doing all of that manually. This software will help you speed up the process and give you better results with your video campaigns.
They also encourage you to stay up to date on all the latest video marketing trends by following them online. I do think that this was a very useful and concise video marketing blog article today, talking about some latest trends in the world of video marketing. Again, the idea of the shoppable video posts and using those on social media to drive sales, is a important one to consider moving forward, as well as using video in direct marketing campaigns to reach out to potential clients that way. Thanks again for checking out this #trending in video blog brought to you by Best Made Videos®. Hopefully you can utilize some of the video marketing trends that we brought you today in these your Seattle-based production, as well as across the greater Pacific Northwest and beyond. Thanks again, and stay safe.