Hey everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. This is a video marketing blog, where we keep you up to date on all the latest video marketing tips and trends that you can apply to your own video content creation strategy. Best Made Videos® is a Seattle based live event, videography company who also focuses on wedding videography, and we use this weekly marketing blog to scour the internet for all sorts of fun video marketing tips and bring them to you today. We are looking at an article from techtimes.com and they are talking about seven video marketing tips for 2020.
The article begins video marketing continues to be a huge trend for both small and large businesses. The explosion of consumption of video content on all sorts of social media platforms like Instagram, YouTube, and Facebook is keeping the video marketing trend flowing upward. One third of the internet, as many as 1.9 billion people use YouTube, and that is a good enough reason for video marketers to include video marketing in their overall marketing plan and also make it a focal point to strategize and create an interest in video marketing campaigns. Video marketing is not a tedious process anymore, the internet gives you a various variety of video marketing platforms that you can use to create your vision and output effective video content with minimal time or effort. They want to go through seven video marketing tips for you to incorporate into your video marketing strategy in 2020.
The first is to not create a sales pitch, but rather to create stories, it is advised to create stories that are relatable and also promote your brand in an attempt to strike the right chord with the audience. No one wants to see a video message that brags about the service or product, and doesn't add value to the audience. An exciting video message is one that not only educates the viewer about a topic that could be of potential interest to them, but also conveys important information at the same time. The better you get at telling stories through video, the more your viewers are going to relate to your brand and understand the services or products that you offer.
Number two is creating an optical video length, optimal video length with your videos that you create. They note that the length of the videos you create is crucial in evaluating the potential success of the campaign that you are going to create. The golden rule of thumb for each and every video marketer is that the length of a video needs to be just as long as the attention span of your audience. In this fast paced digital world, the optimal length of a video should be somewhere between 30 seconds and two minutes in length. However, the length also depends on the type of social media platform you are going to feature the video on. Facebook suggest businesses optimize their video streaming to 15 seconds. Although Facebook can accommodate videos, which run as long as 240 minutes, i's simply not advisable to have such a long video as your audience has the potential to stop watching the video of midway through.
Instagrammers can watch content on their stories and Instagram feeds. A video upload to your brand's Instagram feed needs to be two minutes or less in video length, video content exceeding two minutes and up to 15 minutes becomes a part of Instagram TV. Ideally your YouTube channel should have video lengths between seven and 15 minutes long. The idea is to get to the point early in your video, and to get rid of any unnecessary fluff? The first few seconds are super important to grab the attention of the video viewer as soon as the video begins to play. It makes it more likely for the audience to watch the entire content of the video if they are captivated in the first few seconds. You also want to make the videos that you create SEO friendly. Videos, they note are a great way to achieve your SEO targets. In fact, videos are one of the mediums in which you can increase your SEO ratings. Having good quality videos is going to drive traffic to the landing page of your website and it's also going to compel your audience to learn more about your product or business. Therefore, it is essential to clearly mention the appropriate call to actions that you wish for your audience to take at the end of the videos you are creating.
You should choose a clear video title that gives the viewer an idea about what the topic of your video is going to be about. The title should include important keywords and phrases that are going to be searched frequently and are easily relatable. Just as your videos should be short and sweet, you should also make sure to focus on the titles of your video being equally short. You can also use the video descriptions of your videos as a chance to let your audience know what the video is about. Google and YouTube are going to index those descriptions of your videos and therefore well-researched keywords should be used the same. A link to the video description is also going to add weight, make sure the link is on the first line of your descriptions to drive traffic and also to secure a better ranking.
They also recommend you explore different video formats. The more innovative you are in utilizing different video formats, the more likely your videos are going to stand out from the heaps of video content that is already online. One way to make your videos more enjoyable to your audience is to try out various different formats of video across different social media platforms. Research shows that users are mobile phones tend to hold their videos vertically 94% of the time. So you want to create videos that your users are comfortable watching and therefore you better produce those videos in the vertical or portrait format. Vertical videos are more suitable for mobile viewing, and most of the videos watched on mobile devices are going to be vertical. Even Facebook has gotten rid of the blank page which was seen on the sides when vertical videos were originally uploaded to the brand's pages. They also recommend exploring 360 degree videos, which is a way to give your audience a walk through of your property or walk them through your store or restaurant. No matter what medium you're trying to pitch in a 360 degree video can be an interesting way to get the attention of your video audience. This format is extremely popular among real estate advertisers, as these types of videos gives the audience a chance to interact and excites them about the prospects of the property.
They note the ultimate way to interact with your audience is to go live on video, going live from an exhibition or a various event that you are at and invite your audience to participate virtually is a great way to encourage audience participation. Especially in 2020, when we are all focusing, social distancing live videos are gaining much more acceptance. Brands are able to come to life and hold online sessions on video, on a variety of topics to establish thought leadership and give away free pieces of advice to people.
They also recommend letting your videos be authentic, and they note that that gone are the days when videos were a super expensive affair. The trend of creating videos has shifted and audiences like watching more authentic videos, than streaming they properly trimmed to perfection piece of video content filmed entirely by a production team from a pricey production video house. Video marketers now preferred to generate videos more frequently using decent video editing software and average editing skills. To be able to keep the interest of all sorts of audiences. Brands need to be constantly active on social media and they need to make sure they are posting video content frequently to their pages. After watching an inspiring video on your page, your audience is going to anticipate the next video message to come sooner rather than later. If the momentum of video content is broken, the audience is going to lose interest in your brand and establishing the recall is going to become rather tricky. Brands need to focus on getting less plastic and showcasing real and authentic moments on their video.
They also recommend promoting your videos and they note that simply creating and uploading the video is not the end of the road. If you are an effective video marketer, you ought to rethink your agenda and get more views and benefits to your users while improving the technical ranking of your video. To achieve this agenda, you need to put a couple of pieces of practice into place. You need to start by adding your videos to blog posts. Not only is that going to enhance the content of your blog, but it's also going to improve the SEO impact of your video. You should share your video on online communities and forums that are going to discuss the topic that is related to your video or brand. You may also suggest solutions to questions asked on the form and the forum in a way to win the interest of a new follower. You should embed your videos on YouTube and on your website. It's a great way to increase subscribers for your YouTube channel, and cross-linking videos is a super effective way to market your new video content. You should also boost or run video ads on social networks. Running target specific ads will lead to the generation of new leads and increase the return of investment on your video campaigns.
Finally, you can focus on making your video soundless, as statistics suggests that 85% of videos on social media are watched on mute. When the user scrolls through their Facebook feed and happens to come across a video, the default viewing setting of that video is always set to mute. This means effective video marketers need to devise a way to make videos engaging without the sound being played. The clip needs to be bang on and be supported by appropriate subtitles or text graphics. By looking at the visuals of your video in the first few seconds, your video viewer must get idea of the content, and hopefully they will be intrigued to watch further.
I thought this was a fantastic video marketing article brought to us by our friends today. I certainly think there are some video marketing tips that we can apply in the Seattle community and as a Seattle-based wedding videographer, we are always focusing on new and original video content as a way to drive our brand forward. I hope other people, whether you are in the Seattle area, the Pacific Northwest or beyond can utilize some of the media video marketing tips that we brought you today. Thanks again for checking out the #trending in video blog brought to you by Best Made Videos®. Thanks again, and stay safe.