Hey everybody and welcome to the #trending in video blog brought to you by Best Made Videos®. This is our weekly video marketing blog, where we keep you up to date on all of the latest trending news in the world of videography and video marketing. Best made Videos® is a Seattle based live event videography and wedding videography company, and this blog is where we scour the internet for all sorts of fun video marketing articles and blogs and bring them to you and easily to digest tidbits. Today, we are looking an article from techfunnel.com and the title of the article is "What is Video Marketing?"
The article begins that video marketing is using photos uniquely or distinctly to market or promote your products, services, company, or business on digital media and other online channels. The main purpose of utilizing video marketing is to educate potential customers or clients that you have, and also reach existing customers about the best practices or benefits of your product. They note that it is a trending medium to reach a wide base of your audience easily. In this article, they are going to talk about the importance of video marketing, different types of video marketing, advantages of video marketing, some best practices for video marketing and video advertising versus video marketing. To begin with the importance of video marketing, they note that video marketing recently has become a super powerful source in which people are using to market their products or businesses. In fact, more than 63% of businesses surveyed have noted that they have started using video marketing in their advertising strategy.
Video content influences a targeted audience, way more than traditional pitches or a blog post, and it makes a great addition to your product's promotion. Video marketing holds a great importance in the digital world, not because everyone is so invested in it, but namely because it is one of the most versatile ways to promote your product. They encourage you to use video marketing, to increase sales and conversions in your business. Video marketing helps different video content creators make serious money. In fact, you could increase the business on your website by 80% by adding video content, all you have to do is craft amazing videos. More and more people are watching videos every day and the number is increasing all the time. This era is all about mobile phones and digital platforms. As the use of mobile phones is increasing, the number of videos that people are watching is increasing simultaneously.
People love to watch videos on their phones and therefore the more phones out in the wild, the more potential viewers of your video. They also note that videos are the best way to brand your business. Videos are one of the best ways to ensure that you have brand recall with your target demographic. To get your customer hooked on your brand. You need to build consistency and doing so with video content is going to enhance your user engagement. Customers will think twice about going to another vendor if they are captivated by the video content you are creating.
They list a bunch of types of marketing videos. You can use brand videos, event, videos, expert, interview videos, or how to videos. Those are the first four they talk about. Brand videos or promotional videos are part of a large video marketing campaign. You can use these types of videos to showcase your brand's vision, customer service objectives, vision, the deliverance of quality and more. The main purpose of these types of videos is to build brand awareness and target your audience. You can also use event videos, if your business associates, a seminar conference or webinar or any type of event. Creating this type of video might help increase the number of attendees, or you can showcase it with people that attended the event afterward. You can also conduct recorded interviews to create expert interview videos with thought leaders and business tycoons in the area, these types of videos might also help grow your business as well.
You can also use how to videos to educate your audience about potentially something beneficial with one of your products or services. You can also use explainer videos to help potential customers make decisions, these types of videos, to help customers understand why they should invest in your service or product. You can also work on animated videos, testimonial videos, and live videos. Testimonial videos are like general feedback from existing customers that you already have. You can include the experience of your customer with your product service or company. It's like a testimony to promote trust on video form. Live videos, also encourage brand engagement dramatically. You can livestream your events, conferences, presentations, and other interviews to help your video audience know your business from up close.
You can do webinars videos, which are web conferences, except they are online. Businesses hosts these to provide useful information to attendees. The main purpose of this type of video is to establish a large network of customers across the globe. You can also do product demonstration videos. You can use these types of videos to demonstrate how a product is used or benefits of using that product. These types of videos can also show do's and don'ts.
You can use augmented reality, virtual reality, and 360 degree videos as well. The final type of video example they talk about is educational videos, which are somewhat like how to videos with the main purpose of this specific type of video content being to pass on generic knowledge to your target audience.
They go into great detail in this video marketing article talking about the benefits of video marketing. They note that the video marketing promotion has a lot of scope in terms of the benefits of the business. Businesses need to reflect their mission objectives and product quality to their customers, and the best way to showcase the views on customer service leadership and other offerings is to use video. Videos can not only trigger emotions, but you can also use videos to influence people as it relates to your products or services.
Some examples of video marketing are that videos are more sustainable and don't necessarily expire. You can keep a branded video on your website for years to come to promote your product or services, and also use the same video to provide useful information to the customer. You can also use videos to build trust videos, ignite specific emotions in potential customers. Many buyers are initially skeptical about products and fear, cheating or fraud. However, you could use video marketing at your disposal to help tone down the trust issues. You can also get a great return of investment on your videos. Video creation is not an easy task, but it benefits the company in the long run, different search engines like Google love, video content, video content allows you to increase traffic to your site. They note that you are 53% more likely to make it to the first page of Google. If you have video on your site.
Video also can help engage doubtful and lazy buyers, and it is a great tool to provide useful information to your customers. It's very hard to read long product descriptions, especially if you have a busy schedule, therefore creating video content for your audience, highlighting details about your product will help save them time and therefore make them more likely to buy videos are searchable and compatible. Videos get featured on social media platforms and online forums more compared to text content, different social media platforms have different video editing tools. Internet users are also very keen on sharing videos. 76% of users show branded videos to their family or friends if they find that particular video entertaining.
You could also create video content with the potential for that content to go viral. Creating videos is also a great way to connect with your customers. 98% of the people watch videos for an explanation, and therefore you can produce video content that is intense, engaging, and full of emotions in a way to connect with your customers.
Videos also are pivotal in helping customers retain more information than if they were to read that information via text. If a customer reads or hears something, they are likely to recall 10% of the information three days later, however, there is over a 65% chance of information retention if a person watches the video. You can also use your video marketing to explain anything, any sort of information can be conveyed in video marketing. Even if your product is a broad topic, you can explain minor details of your product or service via video.
The article also continues going into some best practices for video marketing. Beginning with your video content creation, you should start with your marketing goals. The first step is the outline your goals, you need to build a video that passes through each marketing step. Your main focus of your video content creation should be on creating brand awareness decision and consideration. Create awareness about a problem that many of your customers face and then create viable solutions for them that they can see on the video. You need to understand the target audience of your video.
You need to map out the persona of your potential buyer, so you know exactly who you are going to target with your video and make the video for. Identify where the video can help strengthen the sales funnel of your business. You need to know how your video will influence your sales funnel. Do you want to target the conflict, resolution or quest in your video? Every factor that you consider will strengthen your sales funnel in different ways. You want to make sure the videos that you create are compact and of the highest quality. The videos that you create should be short and to the point. Try engaging ways to hook the attention of the viewer. Your videos should immediately convince the viewer to watch the remainder of your video. You should also focus on creating high quality video content. Finally, use your videos to tell a convincing and powerful story.
Make the most use of your video's emotive power to lure your customer into buying your video message should be informative, entertaining, or both. If you are making an educational or campaign related video, make sure to enlighten your customer. Nobody wants to watch a monotonous and boring video. You should aim to trigger emotions in your viewers with video and always make sure you use a call to action at the end of the videos you are creating. Make sure you keep your video simple. It is far easier to confuse your viewer with complex videos, so make sure that they are simple and to the point. Make sure you use keywords and rich texts to optimize the videos you are creating for YouTube, and finally use video tools at your disposal, both free video editing software, as well as paid video editing software to make your videos look as professional as possible.
Some final thoughts of this article are that video marketing and the processes with it such as video editing and video advertising might seem daunting at first, but if you practice and refine your video creation skills, you can be a winner in the market. This is some great thorough advice about video marketing that I'm sure that we can relate to our own Seattle based videography company. I encourage you to take some of the video marketing advice that this article provides and see how you can relate it to your own business, whether you are located in Seattle or beyond. Thank you again for checking out the #trending in video blog brought to you by Best Made Videos®. Be sure to check back next week for more video marketing and educational information. Thanks.