Good morning and welcome to the #trending in video blog, brought to you by Best Made Videos®. This is our video marketing blog where we keep you up to date with all of the fun and interesting trends in the world of video editing, videography and more! We are a Seattle based wedding and live event videography company and this is our chance to scour the internet and keep you informed about what some of the experts are saying about the use of video in online marketing.
Today we are looking at a video marketing article from programminginsider.com and they are talking abut the 8 incredible reasons why you need to use video marketing. The article begins that video marketing has become an essential part of online and digital marketing. Video is simply and accessible not only to consume but to produce. YouTube has become the go-to for video marketers looking to share their content online and many online businesses have begun utilizing it to grow their video content creation. YouTube not only recommends videos that are popular, but companies can also buy ads and views on YouTube, which allows their videos to be seen by an even larger audience.
Videos are essential for any business, no matter how large or small. It might seem challenging for companies in particular niches to develop videos for their marketing strategies, but don’t worry, it’s always possible. This article goes into depth about 8 great reasons to make sure you are utilizing the tools at your disposal and make sure that you consider videography as the next crucial part of your online marketing strategy.
People share videos, more than anything else online. The article quotes countless studies that show the viral potential of video over just about any other form of content online. No matter the specific topic of the video, if it’s engaging and entertaining, people are likely to share it.
People are also far more likely to engage with your video content than any other form of content you share online. Whether it’s sharing the video, commenting or “liking” it, any form of audience interaction with your video content should be seen as a positive and incentive to keep expanding more.
It’s also far easier to explain a topic in video than it is in writing, video offers a way for a person to speak directly to the audience to convey their message. Clarity in marketing of any kind is essential and consumers want to make sure they know the message that is being sent. Videos with a clear message in mind will always demonstrate that idea better than writing.
Video can also be accessible to anyone who has a desire to learn and grow. Although many people turn to professional videography companies like Best Made Videos®, you can also utilize the tools are you disposal to get the job done, at least in the beginning. You are now able to shoot high quality video directly on your cell phone and edit on there as well. This ease of entry to the video production industry should make it an essential tool for any marketer.
You can also use your videos to increase revenue by boosting sales. Whether you are creating videos related directly to a product or services, any sort of video promoting your business as long as it is competently produced should do the trick.
Videos are a great way to build a relationship between your consumers and the business. People are yearning for authenticity nowadays, in all ways when it comes to the brands they choose to interact with and shop from. Using video to help build that relationship between your audience and your company is huge and cannot be understated.
The finally topic they touch on in this video marketing article is how you can utilize videos to make you website rank better on Google and other search engines. Websites with videos rank better, that’s just the simple fact. Google’s job is to find people the most relevant websites they can to the inquiry that the user places in the least amount of time possible. Websites with videos are usually deemed more trustworthy and credible in the eyes of Google, so as long as those websites actually provide a benefit to the user seeking them, Google will continues to rank them higher.
This was a really fantastic article today talking about some basics getting into the world of video marketing. As always we’ve seen many video marketing articles lately talking about the importance of have a video presence on your website to rank well on Google and other search engine sites. Also utilizing video and video marketing to reach your audience is a more personable and authentic way cannot be overstated. I really hope you enjoyed our latest issue of the #trending in video blog. Whether you are in Seattle or the greater Pacific Northwest or even beyond, the importance of video and video marketing in the year 2020 cannot be overstated. I encourage everyone reading this article to reach out to a local video production company and begin a dialogue about how you can both work together to reach a larger and hopefully more receptive audience for your video content. Be sure to check back on the blog next time as we will continue to scour the internet and various video marketing websites to bring you even more tangible information and tools to use when developing your video content creation. I hope you all have a great week and be sure to reach out to me directly if there is an interesting article or topic you would like me to cover. I want this video marketing blog to be a useful tool for businesses both large and small, so don’t hesitate to reach out if there are any videography or video marketing question I can help answer either privately or publicly on the #trending in video blog. Thanks again and take care!! Stay safe everyone.