Good day everyone and welcome to the #trending in video blog, brought to you by Best Made Videos®. This is our weekly video marketing blog where we scour the internet for all sorts of marketing tips and figure out how we can relate them to our video production business. We are a Seattle based live event videography and wedding videography company and I hope you can find some great use in this video marketing blog and can utilize some of the tips that we uncover with your own video content creation.
Today we are looking at an article from promotionworld.com and they are talking about social media trends that are dominating the internet in 2020 and what you should be aware of. The article begins with a really obvious statement, the year 2020 has been an intriguing year for marketing on social media. The social media world is always showing signs of new trends, patterns and principles and it’s important for video marketers to do their best to stay up to date on all that social media video production has to offer.
Currently we’ve seen an uptick in video content shared online and the user of online video marketers as brands are finding new and innovative ways to compete for marketshare in this ever changing landscape. Customers are yearning for authenticity when it comes to the brands that they want to associate with, and therefore it is up to the content creators of these brands to incorporate a video creation strategy that is going to resonate with target demographic that they are trying to sell their products to.
Digital marketers have a plethora of tools at their disposal to attract new consumers, posting content like photos, videos, illustrations and remakes on various social media sites is just the tip of the iceberg of the toolbox that you should be looking at when trying to compete with other brands in your space. Utilizing video content on your Facebook or YouTube video pages is a great way to add value not online to your online presence, but it is also a great way to educate your client and add potential value as well. Brands that people resonate with and find value in are going to be brands they choose to keep coming back to again and again.
The article breaks down some various video marketing strategies and how to implement them on various social media sites. Facebook video marketing, Twitter video marketing, and LinkedIn video marketing are all similar in idea, but vary slightly in how they should be executed. Facebook marketing can enable your marketing business to de develop with the greatest capacity possible, due to the extensive size of the Facebook user base. Twitter video marketing is a little more basic, and focuses on the use of keywords and hashtags to attract your audience to your video content. LinkedIn is a better place to promote conversation and discussion of your brand by particularly focusing on a more specific set of users.
When discussing the use of video marketing as a whole in relation to the ever-changing world of social media, they not that video content is the best and most efficient way to increase the SEO of your site by establishing backlinks and directly targeting people to your site. Content of any kind is the king in terms of generating eyeballs to your business and generating video is for your time the most valuable way you can create that content.
Content writing is now common and the retention of facts and details is slowly dwindling as more and more people gravitate towards video as a way to educate and entertain themselves. Using video content to reach your client base and direct them to your showroom, website, storefront, etc. is the best use of your time as a digital online marketer to increase your bottom line and to get the most ROI.
They end the article noting that digital video marketing is groundbreaking due to the number of industry changes that have occurred over the last few year, a seemingly limited amount of time. People are now consuming video content at a rate that has never been seen before in modern times and it is up to us as digital video marketers to capitalize on that thirst for content.
Take a few moments to look at your own brand and figure out where you can make improvements to your video content creation strategy. Your videos should be of high quality and produced regularly enough to attract and retain viewership over the long term. If people have become accustomed to finding new original content from you brand on a regular basis, once that content slows or dries up they will immediately look elsewhere to get their content fix. Therefore it is imperative to maintain a regular strategy of producing high-end, or at least high-quality digital video content so that you can pass it along to your target viewer on demand when and where they are looking for it.
Thanks again for checking out today’s issue of the #trending in video blog, brought to you by Best Made Videos®. I hope you can find some useful video production ideas that can be implemented into your own digital video marketing strategy. Times and trends are changing at a constant rate, but it’s important to stay up to date and to continually try new things in order to stay at the forefront of the video marketing industry. Thanks again for reading our video marketing blog and whether you are in the Seattle area or beyond in the greater Pacific Northwest, I hope you can utilize some of these video production strategies in your own workplace. Be sure to check back next time as we continue to scour the internet for all of the latest video editing tricks, video production techniques and video marketing strategies and see how we can incorporate them into our own video production strategy. Thanks again, take care!