Good morning and welcome to the latest issue of the #trending in video blog, brought to you by Best Made Videos®. We are a Seattle based live event videography and wedding videography company and the purpose of this video marketing blog is to keep you up the date on all of the latest tips and trends in in the world of video marketing, video production, and video editing. Today we are looking at a marketing blog from our friends over at the Atlanta Small Business Network and they have created a 6 step guide for you to use to get started in the world of videography and video marketing.
They being the article talking about the importance of SEO and ranking well on Google. Keywords and text on your website is important and will always matter, but more and more companies are finding that have video, and well produced videos on their websites helps them rank even better for online searches. The specific example this article points to is how videos uploaded to YouTube always seem to rank the highest on “how-to” searches.
No matter the industry that your business is in, having videos embedded on your website is going to help you stand out from your competition. When it comes to attracting new viewers, you have a short timeframe in which to showcase your worth, and having high quality, educational videos for your customer to consume is going to help you convert them into quality paying customers.
This video marketing blog has 6 steps that they are laying out in order to help anybody get involved in producing high quality video content. The first step they touch on is to lay our your promotional methods to see what is already working for you, what you can improve upon, and how to make sure your video content matches the rest of your promotional messaging. You can incorporate video content into numerous channels and marketing campaigns. You can upload your video content to YouTube or Vimeo to help with search results. You can also purchase video ads on YouTube for a relatively inexpensive cost. Wherever you are promoting your videos, you want to make sure you have the video analytics at hand to see if you marketing is delivering the intended results you are hoping for.
You want to create the dialogue for your videos. Although this can be a video script, it doesn’t necessarily have to be. At a minimum you should focus on creating bullet points to touch on in your video so you can make sure you are conveying the appropriate information to your customer. You can focus on a layout of your services, what makes you stand out from your competitors or a list of tips that could be helpful to your video viewer.
The third step they touch upon in this video marketing guide is to find the right set in which to film your video. You should consider each and every component involved in creating your video, such as sound and lighting. You want to make sure your video background is appropriate and mirrors the message you are trying to convey in your video content. Are you trying to create a video that is carefree, or a video that is modern and upscale? All of these decisions should be rolled into your video content creation strategy.
The fourth, and probably most crucial part of the video creation process is to actually film and edit your video. You can use your cell phone (if the video quality is high enough) or find an inexpensive camera to get your video content creation off the ground. Make sure you do a few test runs to see how the lighting and sound is working out, and always consider hiring a video production expert to help you when you are starting out.
When it comes to editing, there are a variety of components you can include besides the actual video content you are capturing. You can use photos, interviews, animations, voice-overs or other videos to raise the production value of the videos you are creating. You can find free or inexpensive video editing software such as Movie Maker or Lightroom. Although these video editing programs might have limited features, they are a great way to get off the ground and learn the basics.
Finally you want to make sure you share and promote the videos that you are creating, and as always measure the performance to make sure you are on the right track. When you upload your videos, make sure you tag them appropriately and include the right keywords so they get the most visibility possible. Make sure you link the video to your homepage and share on all your various social media platforms to reach the largest audience possible. Make sure you are looking at the video views, video comments and “likes” to see what you need to improve with your video content in the future.
This was a fairly straightforward video marketing article today, but I definitely think they are some useful video tips we can takeaway from this article. No matter the industry you are in, video content is kind not only to stand apart from your competition, but to attract new viewers. Whether you are a seasoned video professional, or a complete video newbie, it is never too late to get involved in creating high quality video content. Once you create that video content. do you best to promote it as much as possible and analyze the statistics that come in so you can make sure that you are on the right track. Don’t be afraid to adjust your video creation strategy when you begin and continue to refine you video content creation all the time to stay at the cutting edge of video production. Thanks again for check out the #trending in video blog, be sure to check back next time for more video marketing ideas. Thanks again and stay safe, bye!