Good morning and welcome back to the #trending in video blog brought to you by Best Made Videos®. This is our regular video marketing blog where we scour the internet to find what all the industry pros are saying about the latest trending topics in the world of videography, video production and more. Best Made Videos® is a Seattle based wedding videography and live event videography company and I hope you can find some useful information from this marketing blog and can apply it to your own business, whether you are based in the Pacific Northwest or beyond. Today we are looking at an article from yourstory.com and they are talking all about how they believe that video marketing is going to drive real estate growth in 2020 and beyond.
The article begins talking about how in this ever-shifting landscape it’s important to focus on utilizing digital solutions such as video as a way to market to new customers and to draw attention to your product or service. In this case, the article is talking about the real estate market, but I believe many of these video marketing techniques can and should be applied to your own business, no matter what industry you are in.
You should focus on brand storytelling in all aspects of your marketing, but especially when it comes to the video content you are looking to produce. Short video stories are a great way to create an emotional connection with your audience and to draw the attention of new viewers and retain the attention of existing customers. By producing regular, high quality video content, you can hope to see higher engagement with your viewership as well as a stronger connection with the consumers you are trying to reach and encourage to spend money with your business.
It’s important to educate through visual content, and videos are a great way to not only engage but to also give easily digestible information. Online learning through a series of high quality video content on a given subject is a great way to give value to your audience and also to showcase why you product or service is better than your competitor’s. Digital marketers can and should use not online video, but other visual mediums such as virtual video tours, animated video and video conferencing to connect with their target demographic.
One of the biggest trends in 2020 video video marketing, is the use of video influencers to be an advocate for your brand. As the number of video influencers continues to rise around the world, the trust that they are gaining with their video viewers cannot be overstated. Several large brands around the globe have begun trying to sign up video influencers both large and small, to use as advocates.
Another key video marketing idea to keep in mind, is to utilize user generate video content in conjunction with you own video content creation. User generated video content can come across as more authentic as it is created by individuals just like the people watching the video content. Consumers are going to trust user generated content far more than video content created by the brand itself, therefore for better or worse its a good idea to try to balance the use of both when trying to market your company.
You can also use videography and video marketing for lead generation, but attracting people’s attention and given them a practical sense of the product or service that you are offering. The video is going to build trust with your audience as also make them aware of your brand and how it can co-exist in their world. Video marketers should leverage video as a tool to deliver their message more effectively in a much shorter people of time.
Overall, a successful use of video and video marketing is to strike the perfect chord between the right amount of audio elements and visual elements. By successfully utilizing video campaigns, you can entice the customer to spend money with your brand, while at the same time educating them about why you are the best choice for the product. Customers are continually looking for video content that not only educates them, but entertains them at the same time. As a video marketer, your job is to produce quality, regular video content that hits on both of these key ideas, and that’s what makes your job so difficult or challenging.
Overall I think this was a really fun think piece about how to incorporate video marketing and video creation into the world of real estate. While not everyone reading this video marketing article is going to be a real estate agent, many of the ideas in this blog can be easily incorporated into any company, no matter the industry you are in. I really like the idea about how we as video marketers need to focus on not only educating our audience, but entertaining them as well. By focusing on both aspects of the spectrum, I think you are going to find people more willing and excited to share your video content with their family and friends, which is ultimately one of the key goals of video creation.
I want to thank you so much for checking out this latest issue of the #trending in video blog by Best Made Videos® and I really hope you found some useful information here that you can bring back to your own place of work. Whether you are a Seattle video production company or based outside of the Pacific Northwest or Washington State, I think the ideas in this blog are universal and should be utilized no matter what kind of video content you are looking to create. I hope you have a great week, and if you have any questions about videography or video editing, please feel free to contact me directly at reid@bestmadevideos.com Thanks again for stopping by and have a great day, take care and stay safe! All my best!!