Hey, everybody, welcome to the #trending in video blog brought to you by Best Made Videos®. We are a Seattle based wedding and live event videography company. And we use this blog to keep you up to date on all the latest tips and trends in the world of video editing, videography and video production. Today, we are looking at two articles. The first is from Everything Experimental and the second is from our friends over at business2community.com. Both of these articles are talking about some way, this tips in the world of digital video marketing and how to use video as a driving force in your conversion sales tactics.
The first article from everything experimental is talking about how to adapt your video marketing strategy in the post COVID world and they bring about a lot of interesting tips of how to best tailor your video content creation strategy. The article begins that the recent pandemic has transformed the way business is operated around the globe and video marketers are forced to rethink and rework their video marketing and strategies. The current situations have also greatly altered the consumer behavior and habits in a tremendous way. It's also brought about a few things that have never been seen before by video marketers in this challenging situation, it is of the utmost importance that video marketers adapt to the dynamics of the changing world and evolve their video content strategies to survive. They bring about some key trends in the digital video marketing world that will help video marketers rise in this post COVID-19 world.
The first topic they touch on in the article is digital platforms, which they call a trusted channel and a key game changer. They ask a few questions, how will the situation change? And is the economy going to revert back? And for those changes that have occurred affecting consumer behavior, how long will they prevail? They note it's really quite difficult for anyone to answer these types of questions at the moment, but as video marketers we need to work on every single aspect of video marketing and consumer behavior with a fresh outlook. Some of the, what they are calling altered, consumer behaviors can be termed as a "shock response". While some habits are going to resurface later, those might be called "change agents". There are also a significant number of behaviors that have developed and evolved among the consumer in a speedy manner these days, some of those includes digital payments and acceptance to digital ways of doing things as well in a more digital channel. This is an interesting avenue for digital video marketers. However, it doesn't necessarily have to be a traditional versus digital debate.
They note that consumers will continue hopping between digital and physical touch points as per their convenience and this is where digital video marketing is going to play a crucial role. They talk about integrated approach. In a post coronavirus world, digital video marketing cannot work in isolation. A competent digital video marketer needs to compliment the overall brand that they are working with and keep in mind that consumer experience in a way that helps the overall brand achieve the goals that they set. The author definitely expects to see more of what they're calling an integrated approach followed by digital video marketers, covering media, tools, creative data, technology, and insights, while always thinking of the consumer experience. Video marketers are going to have to put together their tools to collect all sorts of relevant information and understand what the consumers are looking for. They believe that consumers are going to be looking for a more personalized experience that will be relevant for each and every stage along their consumer journey.
There is going to be a renewed focus on understanding cross platform and cross device behavior of video consumption as consumers continue to consume content online and offline. Evolved brands are surely going to relook at their various channels and put together newer ways of attracting customers on each video platform. They bring up the idea of snackable, video content, and note that there has been a tremendous surge in the consumption of over the top video content these days. Eith the continued restrictions across the world and the ever-growing need for video entertainment, leisure activities, etc, consumers are spending a tremendous amount of time on the internet while they cater to their own needs.
Also, there is a rising popularity in the amount of video content people are consuming on a daily basis, and brands are going to have to focus on making the most out of this consumer behavior change. Brands that truly take charge of their video content strategy are going to create more snackable video content, which is specifically curated for social media consumption. There is going to be a good mix of video content that is both informational as well as casual video content, which will ensure that brands add value through the various types of video content they have for consumers. There's going to be alternate shopping platforms with the change in ways of doing things and social distancing, consumers and their shopping behaviors are going to change dramatically as well. Shopping from within a physical store was already seeing the decline and is now almost entirely limited to essentials.
This consumer behavior will continue in the post coronavirus world as well and brands are already using video to make efforts, to create alternative shopping channels and video platforms. These alternate channels are going to stay for longer and brands that utilize them will help them stabilize their businesses in this ever changing world. Video marketers will continue to explore different online video platforms with different shopping alternatives on social media channels and promoting shoppable video posts wherever possible. To add to this, they want to cater to the convenience aspect of the consumer and ensure a personalized, yet responsible approach to the brand identity.
The final topic they touch on is valuing people and building relationships and while the digital video transformation will continue to be a buzz word, the true winners in this new video space will be those who understand the digital platforms very well and are able to put together a holistic video strategy that is suitable for brands as well as consumers. They talk about the importance of people and partners with the right processes and there are going to be lots of iterations within the relationships between brands and digital video marketers. Video marketers are going to need to cautiously work while ensuring that their brands grow in a responsible way.
Tese are some unique talking points that they brought up today about shifting your video marketing strategy in the post coronavirus virus world. I certainly think that there are some video tips and techniques that we can roll into our own strategy in the Seattle market.
The second article we are looking is from business2community.com and it's how to use Facebook video marketing to drive conversions? This article is a lot of infographics talking about some trends in videography and video marketing, as well as a little bit of introductory information. The author begins that video has always been one of the most engaging parts of the Facebook experience, and they call Facebook one of the best content formats for video marketing to promote your business. The fact that video marketing is quickly becoming one of the most powerful techniques of delivering your brand message to a new and existing audience, it's almost impossible to ignore how useful this type of video content can be in your marketing strategy.
They note that there is no secret formula for success when it comes to video content and that's why you can create videos and not see any results at all, or create video content and have it go viral in an instant. Some videos are going to perform better than others, and you need to make sure you analyze the videos that you have and create more valuable video content for your audience. If you've ever wondered how long your Facebook videos should be, or if there's an optimal length for your video to encourage better engagement, this article is going to answer some of those questions.
A recent study analyzed 10,596,877 video posts to discover how brands are creating their Facebook video strategy. Some of the most important key findings they found in this video survey are that vertical videos have a better grip on engagement and that you can help raise your engagement from 0.18%, to .39% through the use of vertical video video marketing is also appearing regularly on the rise and has increased in visibility since 2014. Video marketing content makes up over 15% of all Facebook content in the year 2020 engaging people's attentions can be hard, especially for an extended period of time. This study, however, shows that the video posts of two to five minutes is going to stimulate the audience's viewership the most and a detailed video description can double the feedback and interactions that your video content receives from your followers
Whatever your social media marketing objectives are, you can use video to help you reach your goals and that is why you should be taking advantage of this type of content. They recommend you use videos to promote your business and educate your clients, and you can also create video webinars and how to video tutorials along with video interviews with clients to continue to build your brand,.
These were some not truly revolutionary video statistics, but this certainly goes along the line with the recent trends that we've talked about on the #trending in video blog, ultimately trying to create more engaging video content, as well as specifically targeting certain lengths of videos is going to be a great way to attract more consumers to consume your video content. In the Seattle market. We've also seen an increase in the use of video marketing lately with lots of larger brands, really honing in on their video content strategy and partnering with local Seattle videography companies to work on their content output. Thanks again for checking out our latest #trending in video blog brought to you by Best Made Videos®. I definitely think there are some tips that we can incorporate into our own videography company here in the Seattle area, and also there are some wonderful techniques that we can use to bring some more education to some of the other partners that we work with in the Seattle area. I want to thank you again. I hope you found some useful tips and trends in the world of digital video marketing. Thanks again, and stay safe.