Adobe and LinkedIn can help you get the most out of B2B video marketing. Video is the new business language. For B2B brands that want to be heard, it has to be a strategic priority.
On LinkedIn, video is the fastest-growing format, with short-form video proving particularly powerful: 75 percent of marketers say it helps them reach decision-makers, and . According to LinkedIn's B2B Marketing Benchmark study, short-form social video drives the most ROI of all video formats. But video creation can feel intimidating — especially if you’re an SMB marketer without a Hollywood budget. Fortunately, LinkedIn and Adobe Express have recently collaborated to remove those obstacles by integrating LinkedIn Campaign Manager and Adobe Express so that marketers can seamlessly create, deliver, and engage. Let’s dive in.
How LinkedIn and Adobe Express make video creation easy
By using Adobe Express to power your LinkedIn marketing strategies, your brand can create stunning and engaging videos without the need for a big budget or deep expertise. Marketers can begin in Adobe Express, kick starting their work with a massive collection of attention-grabbing video and image templates specifically optimized for LinkedIn. You can export your assets directly into LinkedIn Campaign video Manager with just a few clicks once you've fine-tuned your design. Blockbuster campaigns can now be brought to market faster by teams of any size. Adobe Express key features for marketers:
Look good with professionally designed, LinkedIn-optimized video and image templates tailored for B2B use cases
Create custom brand kits to ensure consistency across colors, fonts, and logos
Intuitive editing for any level, with easy drag-and-drop edits, resizing, animation, and captions
AI-powered image generation and one-click enhancements from Adobe Firefly
Simple “Share to LinkedIn Ads” export — no downloads or re-uploads required
Automatic formatting and naming for assets in your LinkedIn media library
Access to Adobe Stock (including background music) and seamless Adobe Creative Cloud connections
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Check out our Getting Started Guide to learn how to set up your accounts, use LinkedIn templates, and export creative if you want to learn how your team can get started with the LinkedIn Ads add-on for Adobe Express. Learn the best practices for creating B2B videos. Regardless of your skill level or budget, here are some key tips to keep in mind as you think about creating video.
Gain momentum for your campaign's start. According to LinkedIn’s B2B Marketer Sentiment Research, 70 percent of survey participants said day one of a campaign is extremely important in driving the highest impact. Be sure you’re planning for a well-orchestrated launch and targeting the right audience.
Utilize templates and a brand kit to streamline consistency. To establish brand recognition and trust, consistency is essential. Great brands often use a brand kit: guidelines, resources, and collected assets that help creators keep a consistent visual identity, tone, and style. Templates, built from your brand guidelines, can enable you to quickly whip up polished, purpose-built videos.
Use descriptive text and include captions. Users on all social media platforms are scrolling quickly and frequently without audio. Make sure your video is primed to catch their attention with accompanying text that is compelling, clear, and descriptive. Captions are also important because they allow viewers to follow along even if the sound is off. Put creativity at the forefront.
Creativity is a proven difference-maker. Roughly half of B2B decision-makers say they are more likely to explore a company if its advertising is creative, while 40% say creative ads make them more likely to consider a purchase. Your team will be able to concentrate more of its time and effort on this essential and uniquely human aspect if the appropriate tools are used to automate or speed up creation and publication. LinkedIn has additional advice for creating compelling B2B video content. Attend Adobe MAX 2025 to learn more. On Wednesday, October 29th, Amanda Greene and Goldie Chan will lead a virtual session that explores how scrappy B2B teams can unleash their creativity on LinkedIn. Here, you can sign up for the live session. You’ll discover a wealth of other guidance and insights from Adobe, LinkedIn, and many other creators, influencers and SMB leaders at Adobe MAX 2025 in Los Angeles. Don’t miss out!