Why Marketers Are Turning to Talking Print: The Rise of Video Brochures in North America
Video Plus Print creates custom video marketing products that combine high-quality print with built-in LCD screens to deliver engaging, unforgettable brand experiences.
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Video Plus Print's Las Vegas Stadium Video Box features an integrated video display and high-end printed packaging. Video Plus Print's Las Vegas Stadium Video Box features premium packaging, a built-in HD video screen, and custom event branding. The growing trend toward physical storytelling tools like video brochures and video mailers that cut through digital noise is led by Video Plus Print. Video brochures create an emotional, real, and tactile connection between brands and consumers that digital media cannot. That’s why so many North American marketers are switching to Video Plus Print.”
— Scott Manduck, Global Director of Sales & Marketing Video Plus Print
/EINPresswire.com/ -- Brands across North America are re-discovering something refreshingly simple, the power of print that talks back, as the digital world becomes more crowded. Once seen as a novelty, Video Brochures are now becoming a mainstream marketing tool used by industries ranging from automotive and healthcare to real estate and finance. These brochures combine video and print in a way that digital advertisements simply cannot. “Marketers are realizing that people remember what they can touch, hear, and see all at once,” said a spokesperson for www.VideoPlusPrint.com , the leading global manufacturer of Video Brochures and Video Mailers. “It’s not just about delivering information anymore, it’s about delivering emotion.”
A Marketing Revival Built on Real Connection:
Over the last few years, online marketing fatigue has become a serious challenge. Audiences scroll past digital ads in seconds, emails are deleted without being opened, and attention spans continue to shrink.
This is where Video Brochures and Video Mailers are making a comeback. They arrive physically, invite curiosity, and deliver a message that instantly feels more personal.
The spokesperson clarified, "Opening a Video Brochure is an experience." “You hold it in your hands, it plays automatically, and you feel connected to the story, not just targeted by an algorithm.”
The Numbers Behind the Trend:
Data from recent marketing reports shows that physical engagement tools outperform digital channels in attention span and recall rate. Brands that use video brochures have said: • Up to 70% higher recall compared to static print.
• Increased response rates of 40% or more in direct campaigns.
• Longer shelf life, with many brochures kept and rewatched for months.
Businesses across the USA and Canada are taking notice. Video brochures are currently being utilized to enhance trade shows, increase client outreach, and enhance internal training, from major corporations to boutique agencies. Advantages of Direct Manufacturing with Video and Print: Video Plus Print is a direct manufacturer, whereas many American suppliers act as middlemen. Every unit — from printing to assembly — is produced in-house, ensuring quality, control, and cost efficiency.
“Working with a direct manufacturer means our clients avoid inflated reseller prices and inconsistent quality,” said the spokesperson. “We oversee everything — from print finishes to video loading — which gives our customers peace of mind and faster turnaround times.”
This manufacturing control also allows for complete customization. Customers can select screen sizes ranging from 2.4" to 10", cover types (hard or soft), and finishes like foil, embossing, matte, or gloss. Each brochure is built using brand-new Grade A components, tested for safety, and fully FCC compliant, making them safe for hospitals, corporate offices, and exhibitions.
The Return of Direct Mail Marketing:
Direct mail, a marketing strategy that was once in decline but has since gained new life thanks to technology, is one of the biggest growth areas for Video Brochures. Video Mailers, the mail-friendly version of Video Brochures, allow businesses to send video experiences directly to customers’ homes or offices. Each mailer is packaged for protection, easy to ship, and powerful on arrival.
The spokesperson elaborated, "When someone opens a Video Mailer, they are not just reading a message — they are watching your story unfold." “It’s marketing that feels personal, not digital.”
Marketers have found that pairing video mailers with QR codes or landing pages amplifies results even further, creating a seamless offline-to-online journey.
Who’s Using Video Brochures in North America?
The adoption of Video Brochures and Video Mailers has grown rapidly across North America. The following industries are leading the way: • Real Estate – Developers and agents using Video Brochures to showcase properties with virtual tours.
• Automotive – Dealerships delivering personalized messages and vehicle previews through video mailers.
• Healthcare – Clinics explaining treatments or technologies in a clear, visual way.
• Finance and Insurance – Companies simplifying complex services for clients.
• Luxury Brands – High-end retailers and fashion labels creating unforgettable unboxing experiences.
“These industries understand that standing out isn’t about shouting louder online,” said the spokesperson. "It's about showing up in a manner that feels unexpected and human." Storytelling That Stays:
Video brochures, in contrast to social ads, which vanish after a few seconds, have a long shelf life. Recipients often keep them as mementos or use them to share content with others.
That physical presence keeps the message alive long after the initial delivery. It becomes a talking point for sales teams. It helps brand teams maintain their identity. It feels more like a gift to customers than an advertisement. “Every Video Brochure we make has the potential to start a conversation,” the spokesperson said. Because of this, it is such a potent medium. People watch it, share it, and remember it.”
Video Plus Print: The Future of Hybrid Marketing:
As marketing evolves, the most successful campaigns will likely blend digital efficiency with physical interaction — and that’s exactly what Video Plus Print delivers.
The company’s Video Brochures, Video Boxes, and Video Mailers merge tactile design with digital storytelling. They give brands a way to stand out without relying solely on screens.
“Hybrid marketing isn’t about abandoning digital; it’s about balancing it,” said the spokesperson. Video brochures perfectly fill that void. They combine the credibility of print with the emotion of video.”
Why Video Plus Print Continues to Lead:
Producing millions of units for brands in the United States, Canada, Europe, and beyond, Video Plus Print has been the industry standard since 2009. Their competitive edge comes down to three core promises:
1. Factory-direct pricing – no middlemen, no hidden fees.
2. Grade A quality components – reliable screens and batteries.
3. Templates, proofing, printing, assembly, testing, and delivery are all included in this all-inclusive service. Clients also benefit from free video loading, no setup fees, and fast global shipping, making Video Plus Print one of the most trusted names in the industry.
Real Results, Real Stories: Businesses that have used Video Brochures from Video Plus Print often report results that surpass expectations.
A Toronto-based luxury retailer saw a 45% increase in sales leads after mailing Video Brochures to premium customers. A U.S. healthcare company used Video Mailers to educate patients and saw engagement rates double within one month.
A tech startup in California, another client, used Video Brochures at investor meetings to secure multiple funding rounds following presentations that "left a lasting impression." “The common feedback we hear is that these tools make people feel something,” said the spokesperson. “They bring back emotion in a marketing world that’s become too mechanical.”
Looking Forward: As 2025 unfolds, Video Brochures are expected to continue gaining traction in North America. With demand for personalization, sensory engagement, and authenticity growing, Video Plus Print remains at the forefront of innovation.
From small businesses looking to stand out to large corporations seeking a deeper connection, the company’s products offer a simple promise — video storytelling that can be felt, not just watched.
About Print and Video: Video Plus Print is the world’s leading manufacturer of Video Brochures, Video Mailers, Video Boxes, and Video Packaging. Since 2009, the company has served clients throughout the USA, Canada, UK, Europe, Australasia, and the Middle East with high-quality video-in-print solutions designed to engage, impress, and convert.
Combining digital storytelling with premium print craftsmanship, Video Plus Print helps businesses deliver experiences that last — in hand, in mind, and in memory.
Scott Manduck
Video Plus Print
+1 214-932-4030
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