40+ Video Marketing Statistics Worth Knowing in 2025

Video Marketing Statistics: Key Points

93% of marketers report positive ROI from video — the highest to date — proving it's not just a trend, but a core driver of growth.

Shoppable video boosts sales by 3.4x and is a growing focus, with 38% of marketers planning to increase use in 2025.

Video continues to dominate the consumption of mobile content, accounting for more than 75% of smartphone data traffic. With good reason, video content has become the foundation of modern marketing strategies. Audiences prefer visual storytelling, while algorithms reward it with reach, engagement, and conversions. The right format at the right time can dramatically improve outcomes, whether you're expanding your YouTube presence, evaluating advertisements on TikTok, or embedding videos on landing pages. Our data-rich report covers 40+ key statistics that will help you create smarter video campaigns, understand shifting viewer behavior, and benchmark performance across platforms.

General Video Marketing Adoption Trends

Consumer Behavior & Preferences

ROI & Conversion Performance

Social Media Video Benchmarks

YouTube, TikTok, Instagram & Facebook Comparisons

Emerging Formats: Live Video, Stories, Shoppable Video

Video in Email, SEO & Website Strategies

Video Marketing Statistics: Wrap-Up

FAQs on Video Marketing Statistics Explore The Top Video Marketing Agencies

SmartSites

With best-in-class digital marketing services, you can outwit the competition. With over 1,000 5-star reviews online, SmartSites is America #1 rated digital...

Ink Digital Digital Ink

We take a distinctive approach to messaging and branding, diving into the subsea level of your industry, audience, and competitors before a single...

Davideo

Davideo is a visionary video production and editing studio crafting bold, emotionally-driven content. From music videos and brand films to full...

Adoption of general video marketing trends Business adoption of video marketing from 2017 to 2024

A staggering 91% of businesses now use video in their marketing efforts: the highest level of adoption ever recorded (Wyzowl, 2024). But as video marketing becomes the norm, simply producing content isn’t enough.

Viewers expect relevance, polish, and platform-native formats, or they scroll away. And since social, search, and eCommerce algorithms favor video, brands that do not adapt run the risk of losing attention and traction. To stay competitive in a video-first environment, your team needs to:

Make internal training and platform-specific planning priorities so that video output meets algorithm requirements and audience expectations. Create modular content libraries that allow for fast adaptation across YouTube, Instagram Reels, TikTok, product pages, and email.

Establish a cross-functional video strategy that integrates sales, product, and brand goals, not just social media KPIs.

Continuously audit and optimize video performance using platform analytics to inform content style, length, and messaging.

Invest in tools that boost scalability, such as AI editing platforms, captioning software, and automation for repurposing.

Here’s what the numbers say about video’s universal relevance:

According to Wyzowl’s 2025 video marketing survey, 88% of marketers say video is key to their strategy.

85% of marketing teams increased video budgets in 2024. (Wyzowl)

For 95% of B2B buyers, video is an important factor when choosing whether to advance in the buying journey. (Brightcove)

Global investment in digital video advertising is expected to hit $207.52 billion by 2025. (Statista, 2025)

Consumer Behavior & Preferences

Video as the dominant content format across devices

Video has become the dominant content format across devices and demographics, whether consumers are scrolling through social media, comparing products, or discovering new brands. According to Ericsson, video now makes up over 75% of all smartphone data traffic, totaling more than 111 exabytes per month, which is nearly three times the data used by all other mobile activities combined.

However, expectations are growing. Audiences now expect brand videos to be concise, high-quality, and tailored to the platforms they use most. Poorly produced or overly promotional videos don’t just underperform — they hurt brand credibility.

To meet modern video consumption habits, your strategy must:

Design every video with user value in mind. Focus on answering questions, solving problems, or demonstrating outcomes.

Shorten your message for top-of-funnel discovery and deliver deeper content (like explainers or demos) as viewers move down the digital marketing sales funnel.

Incorporate customer testimonials, reviews, and social proof to build trust and transparency.

Optimize video formats and CTAs for mobile-first consumption across social, search, and email.

Tap into video SEO and smart metadata to surface brand content where consumers are already looking.

Wyzowl’s State of Video Marketing 2025 Statistics report reveals just how deeply video has influenced consumer behavior:

For 87% of surveyed participants, video content has been a deciding factor in purchasing a product or service.

91% of consumers say that the quality of a brand’s videos directly affects how much they trust it.

78% of individuals say watching a short video is their favorite way to learn about offerings.

ROI & Conversion Performance

Video marketing ROI drivers

Video consistently outperforms static content when it comes to turning attention into action, and marketers are seeing the results. In fact, 93% say video delivers strong ROI, the highest recorded to date (Wyzowl, 2025). But it’s not just about racking up views; real impact comes from integrating video thoughtfully across the customer journey, from landing pages to retargeting to product education.

To unlock video’s full revenue potential, your team should:

Embed video across conversion-critical touchpoints like landing pages, email nurture flows, and product demos.

Split-test video formats and lengths to identify the most effective combinations for different audience segments.

Use data-driven creative — informed by A/B testing and viewer behavior — to drive continual performance improvements.

Track beyond views: prioritize metrics like conversion rate, click-through rate (CTR), and attributed revenue.

Align video strategy with sales goals, ensuring messaging supports decision-making and shortens the sales cycle.

Here’s what the numbers say about video’s ability to drive business outcomes:

According to PwC’s Internet Advertising Revenue 2025 report, revenues from digital video ads rose to $62.1 billion (a 19.2% annual jump), pushing the format to 24% of the overall ad market.

Among all formats, Wistia’s State of Video 2025 report, webinars and branded series are top converters. Longer-form content works best, especially when paired with end-of-video lead gen prompts.

Video ads drive more clicks than image ads on Facebook. (Databox, 2024)

Receive proposals from top video marketing agencies. It’s free.

Obtain Proposals Social Media Video Benchmarks

From Instagram Reels to TikTok’s algorithm-driven feed, short-form video consistently earns more reach, engagement, and ad performance than static posts. Mobile-optimized, vertical content is also a fundamental expectation for brands, as 79% of users in the United States watch online video on their smartphones every week. (Statista, 2024)

To compete effectively on social in 2025, your team should:

Design video for native formats first — vertical for TikTok and Reels, square for LinkedIn, and autoplay-optimized for Facebook.

Prioritize short-form, high-impact storytelling that hooks viewers in the first 3 seconds and encourages interaction.

Build platform-specific content calendars, aligning video length, tone, and topic with what performs best on each channel.

Use paid social amplification to scale top-performing organic content, especially for Reels, Shorts, and TikTok.

Track engagement quality — not just volume — to identify what drives shares, saves, and comments that boost visibility.

Here’s what the numbers say about video’s performance across social media:

Optimal video length on different platforms

According to Social Media Examiner’s 2025 Social Media Marketing Industry Report, 87% of marketers say video drives more engagement than other content types on social media.

Metricool’s 2025 social media study finds that Instagram Reels and TikTok outperform static images in CTR by 480% and 540%, respectively.

Performance varies by platform: Sprout Social's report reveals that TikTok users are most engaged with videos between 15 and 60 seconds, while YouTube audiences prefer content that is longer than one minute. Instagram and X also favor ultra-short clips under 15 seconds. YouTube, TikTok, Instagram & Facebook Comparisons

The potential for video to be seen by more than 5.2 billion people is enormous, but only if your content is appropriate for the platform. (Statista, 2025) Each channel has its own culture, pacing, and viewer expectations. What thrives on YouTube may fall flat on TikTok, and vice versa. Performance is dependent on aligning your video strategy with the behavior of each audience, whether you're making long-form tutorials or snackable trends. To stay relevant and competitive in 2025, your video content must be platform smart. Here's how to make that happen:

Use YouTube for long-form discovery and product education — ideal for SEO and high-intent users.

Lean into TikTok for fast-paced, creator-style content that drives awareness and purchase intent.

Double down on Instagram Reels for branded storytelling that’s polished but still native to the feed.

Test Facebook for remarketing and older demo reach, especially in service-based and localized campaigns.

Tailor each asset’s format, tone, and hook to reflect what the platform algorithm and user base expects.

Monthly active users on Facebook, YouTube, Instagram, and TikTok

Here’s a table that summarizes potential reach by platform:

Platform Avg Watch Time Top Format Ad Strength

YouTube 49 mins/day Long-form & Shorts Best for mid-funnel education

TikTok 47 mins/day Short-form UGC Highest conversion rates

Instagram 32 mins/day Reels & Stories Strong visual storytelling

As of 2025, TikTok’s ad reach spans 1.59 billion users, representing just under 20% of the global population. (DataReportal, 2025)

YouTube has 2.5 billion monthly active users, making it the largest video platform in the world. (Statista, 2025)

In Q1 2024, YouTube Shorts achieved the highest engagement rate among all short-form video platforms and features, reaching 5.91%. TikTok was a close second with 5.75%. (Statista, 2024)

Reel views across Instagram and Facebook top 200 billion each day. (Meta, 2023)

Live video, stories, and shoppable video are emerging formats. Today’s video marketing trends are shifting from passive viewing to high-engagement formats — like live streams, Stories, and shoppable videos — that blur the line between entertainment and transaction. These experiences don’t just capture attention; they compress the path to purchase. In fact, eMarketer's report discovers that over 38% of marketers plan to ramp up their use of shoppable ads in 2025.

To fully capitalize on these interactive formats, your team should:

Maximizing interactive content

To create a sense of urgency and connection, use live video for product launches, behind-the-scenes content, and Q&A sessions. Incorporate shoppable video in paid and organic campaigns to streamline the path from engagement to purchase.

Use Stories for time-sensitive content, polls, and engagement prompts that feel personal and interactive.

Promote live and shoppable content with countdowns, reminders, and influencer collabs to maximize turnout.

Analyze real-time engagement data (comments, likes, tap-throughs) to refine timing, messaging, and interactivity.

Here’s what the numbers say about video’s interactive evolution:

Live streaming content is watched by roughly 30% of internet users worldwide on a weekly basis. (Statista, 2024)

Firework’s State of Video Commerce 2025 report states that brands integrating shoppable video see a 3.4x boost in sales performance.

64% of TikTok users have bought something after seeing an ad or shoppable post on the platform. (TikTok, 2025)

Video in Email, SEO & Website Strategies

Impact of video on digital marketing

Social media may dominate the video spotlight, but some of the highest-leverage returns come from channels brands often overlook, like email marketing, search engine optimization, and website UX. In fact, according to Wistia’s 2025 report, over half of marketers now connect their video platform to CRM or email tools to track performance alongside their broader campaigns.

Embedding video in landing pages, blog posts, or email campaigns doesn’t just boost engagement, it increases dwell time, conversions, and search visibility. Your team should do the following in order to get the most out of video beyond social platforms: Use the word “video” in email subject lines to improve open rates and boost curiosity.

Emails can be used to embed product or explainer videos to reduce friction and increase click-through rates. Add video to landing pages and blog content to increase dwell time and signal content quality to search engines.

Include transcripts and schema markup to improve video SEO and accessibility.

Host key videos on YouTube (for search) and your website (for conversion) to maximize reach across both discovery and decision-making moments.

Here’s what the numbers say about video’s compounding impact:

According to GetResponse’s 2024 Email Marketing Benchmarks report, adding video to email campaigns leads to stronger engagement and higher click-through rates.

Video increases dwell time on websites, signaling content quality to Google and boosting SEO rankings. (Neil Patel, 2025)

Video-rich pages are more likely to appear on Google's first page of results. (WebFX)

Summary of Video Marketing Statistics The foundation of modern marketing is video. The numbers prove that consumers seek out video content, platforms prioritize it, and brands that master it gain a serious competitive edge. Whether you're using it to nurture B2B leads, drive eCommerce sales, or strengthen brand awareness, video should sit at the heart of your strategy in 2025.

For creative support, platform optimization, or strategy execution, check out the top-rated video marketing agencies on DesignRush.

Free of charge, we'll locate competent video marketing agencies for your project. GET STARTED

Video Marketing Statistics FAQs

1. What’s the best type of video for ROI?

Short-form video (under 60 seconds) delivers the highest ROI across most industries, especially for awareness and social engagement.

2. How do you measure video marketing success?

Track metrics like average watch time, completion rate, CTR, conversions, and engagement (shares, saves, comments).

3. What industries benefit most from video marketing strategies?

All industries benefit, but tech, education, eCommerce, and SaaS see especially high returns from product demos, explainer videos, and customer testimonials.

4. Is video marketing viable for B2B companies?

Absolutely. Video is used by B2B marketers to humanize brands, simplify complicated products, and increase executive buyers' trust.