47 Data on Video Marketing for Owners of E-Commerce Businesses In 1941, the Bulova watch company aired the first-ever TV ad: a 10-second spot during a Brooklyn Dodgers and Philadelphia Phillies game, featuring the succinct slogan, “America runs on Bulova time.” The Phillies won that day, the ad cost $9, and less than two decades later, the television advertising industry was valued at $128 million.
Video marketing, a digital marketing strategy that includes personalized sales videos, educational and instructional content, branded entertainment, virtual reality experiences, and more—any tactic that uses videos to build brand awareness, connect with audiences, and drive sales—is today the descendant of that Bulova spot. The following video marketing statistics show the current state of video marketing—and how it might evolve.
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47 essential video marketing statistics for ecommerce
Video viewership statistics
Video marketing adoption statistics
Video advertising statistics
Statistics about video marketing strategy Video marketing ROI statistics
Statistics from video marketing analytics Video marketing content statistics
Video marketing performance statistics
Statistics about video marketing channels Statistics on video creation for video marketing The process of making and using video content to advertise a business or product is known as video marketing. The following video marketing statistics illustrate how marketers use video to drive results.
Video viewership statistics
1. Roughly 92% of internet users worldwide watch videos online every month.
2. Google is the most popular video site in the United States, with over 258 million unique viewers in March 2024. 3. In 2024, social video content was watched by internet users in the United States for about 52 minutes per day. By 2028, this is predicted to reach 57 minutes.
Video marketing adoption statistics
4. 82% of marketers say video content is becoming more important to their companies.
5. In 2024, 78% of businesses planned to make more videos.
6. In 2024, 41% of B2B marketers planned to scale video marketing content distribution.
7. Most marketers (81%) have a specific video marketing budget, representing 41% to 60% of total marketing spend.
Stats on video advertising 8. Global advertisers spent about $176 billion on video ads in 2023.
9. US advertisers spent $69 billion in 2022 on video ads—more than any other country.
10. Social media video is a "must-buy" for 70% of marketers in the United States, and 69% of marketers agree for connected TV (ads that appear on internet-connected televisions). 11. Analysts expect US connected TV (CTV) ad spend to increase by 13% in 2025.
Video marketing strategy statistics
12. A struggle to develop an effective video strategy is cited by 33% of marketers. 13. 53% of businesses use streaming videos for live events.
14. 78% of video marketers utilize accessibility features like transcripts, captions, and audio descriptions in online videos.
15. Nearly three-quarters of marketers (74%) take advantage of muted playback for their marketing videos.
16. About half of video marketers (48%) add videos to blog posts to generate leads.
Video marketing ROI statistics
17. 41% of marketers say that their organizations see a high return on investment (ROI) from video marketing.
18. Video content has the strongest ROI compared to other content types, according to 32% of marketers.
19. For 66% of video marketers, there’s a stronger ROI from product videos than any other video content type. Live-action, short-form videos are the most effective for ROI, lead generation, and engagement.
Video marketing analytics statistics
20. 28% of video marketers analyze engagement graphs and heat maps as a source of video performance data.
21. 19% of marketers monitor web traffic sources for video marketing content and 14% track embed locations.
Video marketing content statistics
22. 83% of video marketers believe that short-form video content of less than one minute should be the best length. 23. At 71%, brand video is the most popular video marketing content type.
24. Values-based video content (including company culture videos) is the second-most effective video type for lead generation.
25. About half of organizations (51%) have invested in product videos, 39% in customer testimonial videos, and 21% in user-generated content (sales).
26. These marketing strategies are the most popular for educational and instructional videos, with 42% of businesses investing in how-to videos and 40% in explainer videos. 27. 39% of B2B marketers report using testimonial videos for marketing purposes, and 45% say the same for explainer videos.
28. Nearly half of video marketers (48%) plan to invest the majority of future video marketing budgets on live-action video content, 30% in animated video content, and 21% in screen-capture video content.
Video marketing performance statistics
29. For 85% of marketers, video marketing effectively boosts brand engagement.
30. 87% of marketers say video marketing increases brand awareness.
31. 86% of marketers say video is an effective marketing tool for educating audiences about a product or brand.
32. 93% of organizational representatives say conversion rates for video marketing match or surpass other content formats.
33. 70% of sales teams say sales videos outperform all other content in driving conversions.
Video marketing channel statistics
34. Social media is the most important marketing channel for video content, according to 63% of marketers.
35. 53% of video marketers use social media videos that drive landing page links for lead generation.
36. The majority of video marketers (77%) host online videos on YouTube. Vimeo and Hubspot tie for second, each with 36%.
37. 27% of viral marketing videos are YouTube videos, making the platform the most popular host of viral marketing content. TikTok comes in second with 24% of viral marketing video content, and Instagram takes third with 18%.
38. 89% of Gen Z audiences watch videos on YouTube, and 71% of the demographic consumes video content on TikTok.
39. Eighty-six percent of video marketers use Facebook and ninety percent use YouTube videos for marketing. 40. In 2024, 67% of marketers worldwide plan to use Instagram more for video marketing in the future.
41. Meanwhile, 66% of marketing professionals hope to use YouTube more for video marketing.
Video marketing video creation statistics
42. The biggest challenge of video marketing, according to 39% of marketers, is finding time for the video creation process.
43. For video editing, 61% of marketers use Adobe Premiere Pro. 44. Businesses with in-house video creators have higher ROIs and fewer hurdles when creating videos.
45. 21% of businesses use freelancers for video creation, and 16% use video marketing agencies.
46. A quarter of marketers report spending between $1,000 and $5,000 on the average marketing video, and 4% report spending more than $20,000.
47. 58% of US and UK adults express distrust for AI-generated video, but 59% of business executives say their organizations use AI tools to generate image and video content.
Video marketing statistics FAQ
How do you get started with video marketing?
To start using online video content to promote your business:
1. Set goals.
2. Examine your target market. 3. Plan your video campaigns.
4. Create video content.
5. Distribute video content.
6. Monitor performance.
How effective is video content marketing?
Video marketing can help you earn more website traffic, increase brand awareness, and boost engagement. Video marketing increases brand awareness and engagement, according to 87% of marketing professionals. How do you measure video marketing success?
You can use marketing analytics tools to monitor the results of your video marketing efforts. Heat maps and other tools are also used by some marketing teams to monitor user engagement with video content.